HomeContactAbout UsFAQAdvisory BoardPartnersSite Map

 

Business Center News

FFATS Brewing Company

Other than a business administration minor earned in 1996 at the University of Wisconsin-Eau Claire, Eric Staff had never spent much time as an entrepreneur. He had, however, been homebrewing beer in the garage for six years before finally opening FFATS Brewing Company in Whitehall, Wisconsin.

“The groundwork for FFATS started years ago,” Staff said. “We started going to beer events, giving away the product, taking away feedback and fine-tuning our recipes.”

Prior to opening up FFATS, Staff worked as a law enforcement officer, and had done so for nearly 20 years. He eventually decided he wanted to head in a different direction with his career, and his wife, Sarah, supported his endeavor. Shortly after, he was joined by business partner Bryan and Bryan’s wife Mary Lee, who bought a minority stake in FFATS that finalized in June 2017. “Bryan was also at a crossroads in his law enforcement career, and had both the time and knowledge of craft beer to be a valuable asset to the business,” Staff said.

But in order for FFATS to be born, it needed a home of its own. It took Staff several years to find a proper building-- and banks were asking for a 20% down payment. “We obtained help from Western Dairyland in both writing up a business plan and with worksheets that showed the profitability potential of the business. With those in hand, we were able to secure a loan through the Union Bank of Blair with 10% down," Staff said.

FFATS is categorized as a nanobrewery; total annual production falls under 250 barrels. Roughly 50 gallons are brewed at a time. At FFATS Brewing Company, patrons can try popular beers such as the Berserker, a Norwegian ale brewed with lingonberries, or the Awkward Ninja, a milkshake style IPA with blood orange and vanilla. Other hit beers include the Amish Super Hero, the UB Porter and the Verde Burro.

Where might FFATS end up in the future? “We want to be a small brewery with limited distribution. We want people to come seek us out in West Central Wisconsin to find the unique craft beer we offer. We want to be known a nice place to sit and enjoy a tap with friends. West Central has a lot of great craft beer destinations, and we want to be part of it,” Staff said.

View Other Articles

Small Business Academy 2021
Read article.

$2,500 Grant for New Child Care Businesses in Buffalo, Trempealeau and Jackson Counties
Read article.

Would you like to become a speaker/instructor for the Women's Business Center?
Read article.

COVID-19 Small Business Assistance
Read article.

COVID-19 Grants for Movie Theaters, Lodging and Entertainment Venues
Read article.

The Women's Business Conference is going virtual!
Read article.

We're All In Small Business Grant - Reopens October 19th!
Read article.

Business Success Story: Sky Yoga and Fitness
Read article.

Award Winners Announced at the Sixth Annual Women's Business Celebration
Read article.

2018/19 Advisory Board Chair, Committee Chairs and Board Members Announced
Read article.

Thai Orchid
Read article.

American Phoenix Transportation
Read article.

Forage
Read article.

Shift Cyclery & Coffee Bar
Read article.

Get to Know Anneka, Our Fall Writing Intern
Read article.

USDA GRANT TO CREATE 23 RURAL WISCONSIN JOBS
Read article.

State-Wide Economic Development Meeting in Eau Claire July 13th
Read article.

the bluebird salon and boutique
Read article.

The Music Therapist Company
Read article.

Rebel Writing Company
Read article.

Shear Serenity Salon
Read article.

Eau Claire Pet Care
Read article.

Ramone's Ice Cream Parlor
Read article.

Melnaturel
Read article.

The Sari Bazaar
Read article.

AMK Cleaning Services
Read article.

Eau Claire Business Owner Featured in Report on Women’s Entrepreneurship
Read article.

Western Dairyland Presents Two Awards at the 5th Annual Women’s Business Celebration!
Read article.

Local Winner Announced: Aunt K's Natural Powder
Read article.

InnovateHER: 2017 Innovating for Women Business Challenge
Read article.

Wisconsin Business Incubation Association Announces 2017's Board of Directors
Read article.

Lynn's Chatterbox Cafe
Read article.

Meet Alanna, Our New Writing Intern
Read article.

9 Essentials when Starting Your Own Business
Read article.

6 Tips on Raising an Entrepreneur
Read article.

Entrepreneurship: A Three Legged Stool
Read article.

Are your entrepreneurial efforts on summer vacation?
Read article.

Kurth Valley Fiber Mill
Read article.

Casual Ore Formal
Read article.

Charity's Haven
Read article.

Glaze N Glass
Read article.

Eau Claire Sports Warehouse
Read article.

Atelier Designs by Lucianne
Read article.

The French Press
Read article.

Meet Jake, Our New Business Development Specialist
Read article.

The Attic
Read article.

Earthbound Organic Recycling
Read article.

Mouttaki Consulting LLC
Read article.

9th Annual Volk Field Small Business Conference
Read article.

Rural Business Enterprise Grant (RBEG) awarded to the Western Dairyland Business Center
Read article.

USDA Awards Two Year Grant to Western Dairyland for the Farmers Market Promotion Program (FMPP)
Read article.

Western Dairyland Announces 2015 Women's Business Center Advisory Board
Read article.

12th ANNUAL WOMEN'S BUSINESS CONFERENCE IN EAU CLAIRE APRIL 30th
Read article.

Gladys' Dazzling Desserts
Read article.

Forget-Me-Not Memory Support Program
Read article.

Simply Checking In
Read article.

Woodworth and Sons, LLC
Read article.

2015 Black River Area Chamber of Commerce Election Results
Read article.

Jeanne Kay Publishing
Read article.

Muang Thai: Thai Restaurant and Sushi Bar, Inc.
Read article.

Mikes-E-Bikes
Read article.

ArtBoxx Salon & Co
Read article.

Honey Salon
Read article.

11th ANNUAL WOMEN'S BUSINESS CONFERENCE APRIL 10, 2014
Read article.

GrowthWheel Certified Advisor
Read article.

New Business Development Specialist Hired
Read article.

New Day Yoga and Wellness
Read article.

Children's Learning Village Montessori Academy
Read article.

Badger State Inspection, LLC
Read article.

Western Dairyland Presents Two Awards at the 10th Annual Women's Business Conference
Read article.

Micro-Loan Fund Available to Rural Small Business Owners and Start-Ups
Read article.

Lily Pad Lab
Read article.

Rent-a-Kent
Read article.

WESTERN DAIRYLAND ANNOUNCES LAUNCH OF WOMEN OF THE VALLEY
Read article.

Western Dairyland Women's Business Center Receives Donation from Phillips-Medisize
Read article.

WOMEN OF THE VALLEY GERANIUM SALE
Read article.

Anita's Music and Spanish
Read article.

Mounders Cutz
Read article.

Holtz Creative Enterprises
Read article.

LIFESIZE VIDEO CONFERENCE EQUIPMENT AVAILABLE FOR SMALL BUSINESS USE
Read article.

Rice Palace
Read article.

Saylon 7
Read article.

New Director of Jobs & Business Development at Western Dairyland
Read article.

Chippewa Valley Cremation Services
Read article.

Big River Tile & Stone
Read article.

Schultz's Country Barn
Read article.

Evolve Wellness
Read article.

Straighten-Up Organizing
Read article.

Erin Designs
Read article.

MüD Modular Marketing Systems
Read article.

Swan Lake Ballet Studio
Read article.

Becki's Mediterranean Olive Salsa
Read article.