Borrow the Mic: Grow Your Business by Leveraging Existing Podcasts

Tuesday, August 25  |  10 - 11 AM

Where: Online
When: Tuesday, August 25, 2026  |  10 AM to 11 AM
Topic: Business Basics

Most business owners assume they need to start their own podcast to see results, but that's not the only path. In this session, Krystle Frey, founder of Pivot Ball Change, a podcast editing and production company, shares how established businesses can strategically leverage existing podcasts to increase visibility, build authority, and drive sales. Drawing from her experience producing and supporting multiple shows, Krystle walks attendees through how to get booked as a guest, pitch themselves authentically, confidently talk about their offers, and explore podcast sponsorship opportunities. Attendees will leave with practical tools to start using podcasts as a powerful marketing channel right away. Note: All events and courses are available to women and men.

ABOUT THE SPEAKER
Krystle Frey is the founder of Pivot Ball Change, a podcast production company that provides editing, production, and launch support for entrepreneurs across the country. After careers as a professional dancer and healthcare professional, Krystle built her business by identifying transferable skills and turning them into a streamlined service that supports podcast hosts behind the scenes. Today, she helps entrepreneurs simplify the process of launching and producing podcasts while building sustainable systems that allow their businesses to grow. Through her speaking and consulting, Krystle shares practical insights on turning existing skills into profitable services, helping women approach entrepreneurship with clarity, confidence, and a realistic path forward.

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Speaker: Krystle Frey, www.pivotballchange.com

Fee: No Cost
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