BUSINESS SUCCESS STORIES
When Elizabeth Berry returned to her hometown of Eau Claire, Wisconsin after 15 years as an artist, it was for the cheese curds and the Packers, or so she thought. As it turned out, going back to her roots would also bring her own business, with the help of Western Dairyland.
After graduating with a degree in fine arts, Berry determined that she wanted to explore the country, working as an artist, photographer, and painter as she did so. When she found her way back to Eau Claire once more, she decided to realize her dream of creating an artistic startup. In 2017, Berry took two entrepreneurship classes at the Women’s Business Center. There, she became acquainted with the basics of a small business, ranging from name registration to tax information. Berry was introduced to the DreamBuilder Business Plan Creator on Western Dairyland’s website, which helped her begin to piece together her business plan. She notes that she appreciated being able to pay the scholarship amount for the courses.
At Wreathberry, LLC, Berry sells wreaths and home decor for every time of year. Business thrives, particularly during the winter months, when folks seek out Berry’s intricate, handmade ornaments, wall hangings and gifts for the holiday season.
Recently, Berry expanded with the addition of Wreathberry Weddings, which includes decor and both live and faux floral. Bride-and-grooms-to-be can purchase or rent handmade table decor, archways and gifts, each of which are personalized to reflect the taste of the wedding party.
Berry has also partnered with another local entrepreneur in what she called “an exciting merger of lady boss ideas.” Their product? Homemade spa and self-care products. Rice bags, sugar scrubs, candles and candy, to name a few.
“I kind of worked backwards, launching my business first out of demand for product, and now am getting to the logistics a year later,” Berry said. When it comes to her workspace, Berry keeps it simple: “I have a desk made from an old countertop, I do all my editing on my laptop and have been known to drink too much coffee while staying up late to get a job done. I have never worked so hard in my career as I have since starting my own business … It really is my dream come true!”
In 2017, Berry attended the Women’s Entrepreneur banquet where she was nominated for the annual Best New Business.