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BUSINESS SUCCESS STORIES

Casual Ore Formal

Elizabeth Griggs always knew she was an artist, but couldn't quite find her medium. Coming from a household with two art teachers as parents, she knew art would be in her future. After taking a metals class during her junior year at the University of Wisconsin-Eau Claire, Griggs discovered she wanted to work with metals and create "wearable art" and jewelry. Graduating from the University in 2009, Griggs was on the right path with a degree in art, a minor in business and communications and an art administration certificate. Unsure of how to make a career out of her art, Griggs attended a small business class at Western Dairyland. There, she learned about small business practice and Western Dairyland's business counseling services.

With no idea where to start, she signed up for counseling. She knew the craft of art, but was missing the initial paperwork and general outline of how to run a jewelry business. After several meetings with Ken Pearson, the two drew up a business plan in 2014. Griggs' dream of having her own jewelry and art business was becoming a reality. 

Opening her business Casual Ore Formal in 2014, Griggs finally felt she was doing what she was meant to do. "It's not just jewelry; it's art first, then jewelry," Griggs said. Casual Ore Formal aims to create customized, high quality, fine art jewelry while pioneering techniques and designs in the jewelry field. Griggs also provides instructional workshops on metalsmithing and jewelry design. She sees her product as not just jewelry, but wearable art.

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