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BUSINESS SUCCESS STORIES

Eau Claire Sports Warehouse

Family life has always been important to Jodi Thesing- Ritter, and she wanted to see a place for family fun and fitness open in Eau Claire. Between helping run a family-owned farm, livestock and trucking business with her husband and serving as an administrator for the University of Wisconsin-Eau Claire, Thesing-Ritter had her hands full, but knew she wanted to create a space for people to work out and have fun. However, having no experience in starting or developing her own business, Thesing-Ritter turned to Western Dairyland for some advice.

Thesing-Ritter knew she needed help in developing her business plan, so a friend of hers suggested she take advantage of the support offered to women-owned businesses in the region. Coming to Western Dairyland for a one-on-one counseling session to develop a business plan and marketing plan was essential in helping Thesing-Ritter get Eau Claire Sports Warehouse up and running. 

The first year of business has been very stressful and harder than Thesing-Ritter had anticipated, but remembering from counseling that startup is about a two year endeavor, she didn't get discouraged. By staying positive, she was able to move forward and build a successful Sports Warehouse.

The Eau Claire Sports Warehouse provides a valuable service to the West and North Sides of Eau Claire where there are limited opportunities for fitness and family fun. Thesing-Ritter feels grateful to be able to provide these opportunities for others. "It has allowed our own family to take advantage of fitness and fun too! We've grown as a family and learned a lot about one another through our work to build our family owned business! I'm happy this can help other families in the community as well," she said.

 

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