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Woodworth and Sons, LLC

Martha WoodworthEnthusiastic about turning her toffee-making talent into a full-fledged business, Martha Woodworth approached the Western Dairyland Women's Business Center for assistance with turning the concept into reality.

"I had a lot of energy around the idea. I knew I wanted to represent an ethical business, from the purity of the ingredients used to the business practices of my suppliers. I wanted to make careful choices in regard to earth sustainability issues, conscientious growing and fair labor practices, yet I was unsure about the practicalities of coordinating all these values into my business concept," Woodworth said.

Woodworth attended a seminar and had many one-on-one counseling sessions with Business Development Specialists, who brought her toffee talent to new business heights. During the sessions, Woodworth received help in the following areas:

  • Business Plan Creation
  • Financial Projections
  • Pricing Strategies
  • Mission Statement Development
  • Website Development
  • LLC, Sales Tax and FEIN Registration

"The guidance every step of the way from the Business Development Specialist really helped me think about how to build my business into a manufacturing and retail endeavor," Woodworth said. "Other takeaways that really helped me were the networking and referral sources, connecting me to Erin Nutter (Food Safety Supervisor, WI DATCP), identifying an awesome bookkeeper, and assisting with finding potential funding sources."

Woodworth has a lot of gratitude for the assistance she received from Western Dairyland and the support and encouragement she's received from others as they learn about her business.

"The biggest surprise for me was the incredible level of excitement and creativity from my friends, family and acquaintances from the onset. People seemed endlessly inspired and full of ideas for me! Many of my customers have continued in this vein. This encouragement from friends, and the help from Western Dairyland have sustained me through the challenging and difficult times in moving my business forward," Woodworth said. "I'm getting closer to achieving my goal of having my toffee business become my full time job."

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