MARKETING PLAN
Work with a business development specialist at Western Dairyland to create a marketing plan for your business. Western Dairyland's basic marketing plan outline includes five primary components.
Define the Current Market
Quantify the Market
Profile the Competition
Marketing Strategy
Future Markets/Expansion Markets/Opportunities for Years 2,3, & 4
Define the Current Market
Customer category
- consumer
- business
- industrial
- institutional
- government
Define need for product/service
Geographic coverage
- distance
- time
- traffic patterns
- topographic consideration
- social and cultural considerations
Demographic target
- age
- income
- sex
- employment
- education
- residence
- family status
- race
- religion
- psychographic characteristics
Quantify the Market
Size
Trends
Local issues
Based on demographic and geographic definitions of the market
Profile the competition
Who are your competitors?
Where are they located?
How do they/you compare to them? (strengths, weaknesses)
Nature and status of each competitor
Marketing Strategy
Competitive focus (price, quality, service, selection, convenience)
Marketing method(s)
Channels of distribution
Advertising/promotion plan
Future Markets/Expansion Markets/Opportunities for Years 2,3, & 4
Products, services, geographical area |