BUSINESS SUCCESS STORIES

JADE Spring Water

In a bottled water industry dominated by big corporations like Nestle and Coca-Cola--JADE Spring is unique. Since 2003 this woman-owned business near Osseo, WI has been bottling water (and only water) as it flows naturally from its own artesian well. JADE Spring collects the water, filters it, and bottles it-nothing more. And because of the purity and good taste of the water-nothing more is needed. Today JADE Spring bottles and ships over 6000 bottles a month, most of them under private labels to regional businesses.

Western Dairyland played a pivotal rule in their business startup and the expansion of their business. Western Dairyland assisted with:

• Developing a business plan
• Creating a marketing strategy
• Providing informative events to attend

"Renee Walz at Western Dairyland was involved every step of the way--especially the business plan. And she is still involved--when we did our most recent brochure we sent a draft to Renee and she made a bunch of helpful suggestions."

One of their regular customers is Becky Welke, General Manager at the Plaza Hotel in Eau Claire. "The water tastes so fresh-no comparison to the off-the-shelf brands! And it is a great marketing tool-we sell it, we give it as a premium, and we donate it to community events." In addition to business customers like the Plaza, many families order custom labeled water for special events like weddings or graduation parties.

Six years after they shipped their first case, JADE Spring is doing well. In addition to private label sales, local shops and restaurants carry the JADE Spring label. The artesian well continues to flow, and the wetland is in fine shape.

Beverly says "We love visitors-let us know your coming and we'll show you around!" Call Glen at (715) 694-JADE(5233) to arrange visit.