You have
probably selected your particular business idea because you have some
experience or interest in the industry. You might have some "tools of
the trade" on hand. Your tools might include equipment, land or
building, inventory, education, work related experience and/or working
capital.
Taking inventory of what you are bringing into
your business is important. It helps you begin to think about what you
will need to start your business and, any source of funding will want
to know what you are contributing to your business start up. Your
personal resume may be the most important document included in your
business plan.
Know What You Need
Now you need to create a list of everything you
will need to start your business. Think about what you must have now
and what you would like to have in the future. Create a list for each.
Below are some budgeting tool links for you to
begin the process.
After you have determined all of you startup
needs, find suppliers and gather bids.
Startup Expenses
To start you business, you will have some expenses
that will occur only once in the history of your business or will have
to be paid before you start earning. These could include signs,
deposits on utilities, rent or equipment, training, "grand opening"
marketing, accounting or legal fees, office supplies and forms,
licenses and permits or inspections.
Start up
Cost list Excel Spreadsheet
Expected Operating Expenses
Just like at home, your business will have monthly
and annual expenses. You now need to estimate what these expenses will
be. Using your household budget as a guide, begin to list your expected
business expenses. Some of the expenses, like rent or mortgage
payments, or loan payments will be the same amount every month. These
are considered "Fixed Expenses". Others will fluctuate month to month
due to seasonal changes or business volume. These are "Variable
Expenses". Examples might include utilities, long distance charges,
production supplies or payroll.
The worksheet provided here is set up to
automatically carry month 1 figures throughout the following 11 months.
If you have an expense that will be paid once during the year, divide
the total payment by twelve and enter the result in month one. This
will create a budgeting tool for you; instead of hoping you have enough
money in your checking account to pay a large annual expense, you can
save for it throughout the year.
Income
Expenses Excel Spreadsheet
Operating Expenses/Annual Budget
Don't forget to include taxes!
Cost of Goods/Services Sold
Now it is time to determine exactly the cost of
your business or service. This step is critical to the profitability of
your business. Many small business owners sell their product or service
for less than the actual cost because they didn't realize all of the
components and include those in the pricing. This is especially the
case when the owner has some of the components on hand. Don't forget,
when you run out of your inventory, it will have to be replaced. If you
use 4 screws in the production of your product, and you pay $20.00 for
100 screws, that is only $ .80 per item produced. That may not sound
like much, but if you are producing 10,000 items per month it really
adds up. Other pitfalls are not charging customs sales tax or shipping
or not considering the cost of time spent on the product or service.
Selling Price
Products or services should be priced in line with
the current market place and be sufficient to pay all business expenses
and given a reasonable amount of sales, make a profit for the owner.
When pricing your product or service, take the
following into account:
 |
What is the actual cost
of your product or service? |
 |
What price is
appropriate for your market? |
 |
What are reasonable
sales goals for your business? |
Fluctuation in Sales
Every industry has seasonal fluctuations in sales.
Businesses also don't generally open their doors at 100% of sales
capacity; it takes time to develop a customer base. As you build your
estimated sales projections, you must take these factors into
consideration.
Where do you find this information? The Internet
is a good place to start. You may also gather facts while you are Proving
Your Market. Trade publications have information on seasonal
fluctuation. If you are purchasing an established business, the records
should give you an indication. You might also ask a competitor. Often,
competitors can supply you with a wealth of information.
Download
Helpful Spreadsheets
To use the spreadsheets below, you need to have
Microsoft Excel installed on your computer. You can download a free
viewer from Microsoft by clicking on the logo below. In order to have
complete editing capabilities, you need to purchase Excel from
Microsoft, if you do not already have it.
Click here for free viewer.
Click
for startup costs list (DOS) and Click for
vendor list (DOS) Download Both!
Click
for startup costs list (EXCEL) (includes both
spreadsheets)