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| Define the current market | ||
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Customer category | |
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consumer |
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business |
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industrial |
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institutional |
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government |
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Define need for product/service | |
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Geographic coverage | |
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distance | |
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time |
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traffic patterns |
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topographic consideration | |
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social and cultural considerations | |
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Demographic target | |
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age |
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income | |
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sex | |
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employment |
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education | |
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residence | |
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family status | |
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race | |
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religion |
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| Psychographic characteristics | ||
| Quantify the market | ||
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Size | |
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Trends | |
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Local issues | |
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Based on demographic and geographic definitions of the market | |
| Profile the competition | ||
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Who are your competitors? | |
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Where are they located? | |
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How do they/you compare to them? (strengths, weaknesses) | |
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Nature and status of each competitor | |
| Marketing Strategy | ||
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Competitive focus (price, quality, service, selection, convenience) | |
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Marketing method (s) | |
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Channels of distribution | |
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Advertising/promotion plan | |
| Future Markets/Expansion Markets/Opportunities for Years 2,3, & 4 | ||
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Products, services, geographical area | |
| EAU CLAIRE 418 Wisconsin Street P.O. Box 540 Eau Claire, WI 54702-0540 |
715.836.7511
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| INDEPENDENCE 23122 Whitehall Road PO Box 125 Independence, WI 54747 |
715.985.2391
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800.782.1063
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