In
a bottled water industry dominated by big corporations like Nestle and
Coca-Cola--JADE Spring is unique. Since 2003 this woman-owned
business near Osseo, WI has been bottling water (and only water) as it
flows naturally from its own artesian well. JADE Spring collects the
water, filters it, and bottles it—nothing more. And because of the
purity and good taste of the water—nothing more is needed.
Today
JADE Spring bottles and ships over 6000 bottles a month, most of them
under private labels to regional businesses.
Western
Dairyland played a pivotal rule in their business startup and the
expansion of their business. Western Dairyland assisted with:
- Developing a business plan
- Creating a marketing strategy
- Providing informative events to attend
"Renee
Walz at Western Dairyland was involved every step of the
way--especially the business plan. And she is still involved--when we
did our most recent brochure we sent a draft to Renee and she made a
bunch of helpful suggestions."
One of
their regular customers is Becky Welke, General Manager at the Plaza
Hotel in Eau Claire. “The water tastes so fresh—no comparison to the
off-the-shelf brands! And it is a great marketing tool—we sell it, we
give it as a premium, and we donate it to community events.”
In
addition to business customers like the Plaza, many families order
custom labeled water for special events like weddings or graduation
parties.
Six years after they shipped their
first case, JADE Spring is doing well. In addition to private label
sales, local shops and restaurants carry the JADE Spring label. The
artesian well continues to flow, and the wetland is in fine shape.
Beverly
says “We love visitors—let us know your coming and we’ll show you
around!” Call Glen at (715) 694-JADE(5233) to arrange visit.
Beverly can be contacted:
JADE Spring Artesian
Water, LLC
W16974 Holmen Rd.
Osseo, WI 54758
jadespring@triwest.net
