Today’s economy is not necessarily the easiest place to start a profitable business.  However, Mary Jo Hanson and Donna Kmetz, of Eau Claire, Wisconsin, accomplished just that.  Being mothers they understand the never ending need for clothing, shoes, and other necessities that growing children require; not to mention, how expensive that can become.  Five years ago, over cups of tea, they came up with the idea for Here We Grow Again Children’s Consignment Sale.  Their business, an event held twice each year, invites families to sell their no longer needed, gently used children’s items and buy other items that their children do need, all while keeping the economic times in mind. 

The first sale was held in Donna’s home where 20 consignors and approximately 300 shoppers participated. 

 “We were so impressed with the response from the community, more than 300 or so shoppers, we predicted bigger and better things were possible,” recalls Mary Jo. 

 In September 2009, the most recent sale was held at a 12,000 square foot Expo Center in Eau Claire.  The sale hosted 350 consignors, over one thousand shoppers, and held 35,000 children’s and maternity items.  Having all these items under one roof and providing the opportunity for families to reuse and recycle helps the environment and keeps spending low for all those who participate.  Charities benefit as well.  Following each sale, a local nonprofit is chosen to receive a donation.

 “We continue to invest in our business,” says Donna, “with both time and money and a goal of making our sale a rewarding experience for all involved.”

 The investing has paid off, and the success of their business has allowed Mary Jo and Donna to share with others.  Following their September 2009 sale, they have assembled a complete business system called Start Your Own Sale.  This allows anyone interested to start and expand a similar seasonal consignment event.  This part time business can grow to provide a full time income.  The system includes marketing strategies, website content, an accounting and record keeping system, suggested layout, rack design, ideas on keeping overhead low for maximization of profits, step by step instructions, recommendations, and much more. 

 Assistance from Western Dairyland’s Business Center Manager, Karman Briggs, really helped launch their business.  

 “Karman has been extremely helpful with the design and marketing of our Start Your Own Sale system,” explains Mary Jo.  “She has helped with ideas, connections, and support.”

 While there are franchises available, Mary Jo and Donna are passionate about sharing their system without high franchise fees or royalties. 

 “We feel strongly that one who wishes to start and expand a consignment sale event does not need to spend that much money on franchise fees and royalties,” states Mary Jo. 

 A much smaller one-time investment starts a successful sale which contributes to families, the community, and the environment.  All of the information can be found at www.StartYourOwnSale.com.

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